When Lifecycle Senior Services partnered with BidRush to bring the estate of Charles Earle Briggs (1938–2024) to auction, the goal went beyond liquidation — it was about fiduciary responsibility: getting the most value for every dollar in fees.
With BidRush’s integrated marketing engine, the Carlisle auction reached over 50,000 targeted impressions, achieving a 100% sell-through on 147 lots and $10,000+ in total sales — all while expanding Lifecycle’s brand visibility through co-branded marketing that promoted both the collection AND Lifecycle Pro Senior Services business across the region.
Whenever a collection stands out, BidRush turns up the marketing muscle — with targeted buyer outreach, curated cataloging, promotion into collector communities, and expanded visibility for the seller’s business — driving more bidders, stronger final prices, and happier clients.
Because sellers keep the buyer’s premium, Lifecycle earned more instead of giving away 18% in buyer’s premium to another platform, contributing to over $4,000 saved in fees.
With annual auction sales of roughly $100,000–$150,000, this positions Lifecycle to save hundreds of thousands of dollars in platform fees over the coming years — all while delivering stronger results and better value for their clients.
Highlights from the Auction
Additionally, Lifecycle conducted a like-for-like test, introducing two identical items — the Royal Doulton “Old Salt” character jug — both listed on BidRush and the other auction site. The jug brought $18 on BidRush vs. $15 on the other site. That’s 20% more in hammer price and a higher net return for the estate.
It’s proof that fair fees for buyers (a lower buyer’s premium) directly compound seller outcomes, and that BidRush outperforms competitors even on identical inventory.
Like-for-like test
20% more in hammer price on BidRush
Watch the Story
See how Lifecycle Senior Services used BidRush to expand its reach and reputation:
By the Numbers
- 50,000+ impressions across digital and social platforms
- 147 lots | 100% sell-through | $10,000+ in total sales
- $4,000+ saved in platform fees compared to competing providers
- Seller retains the buyer’s premium, increasing client returns
- Expanded brand visibility — Lifecycle reached an entirely new audience of buyers and collectors
- Projected savings: hundreds of thousands in platform fees over the coming years
What This Means for Sellers
For professional service providers — downsizers, estate managers, and fiduciaries — transparency and financial stewardship matter. Choosing BidRush doesn’t just deliver better results — it fulfills fiduciary duty to secure the best financial outcome at the best fees for clients.
Lower fees, lower buyer's premium, broader reach, and co-branded marketing mean every stakeholder wins.
“We were able to access the market and produce a hundred percent sell-through, resulting in a ten-thousand-dollar-plus auction result on 147 lots. We’ll bet on BidRush again, and we’ll definitely keep it going.”
— Jason Suderman, Life Cycle Pro
Lifecycle Pro also saved over $4,000 in fees compared to their previous platform — money that stayed with their business and their client. Also, the low buyer's premium meant buyers were thrilled.
“Spectacular first experience.” — Prish Moran “Really easy to use.” — Barbie Ryan “So excited for our finds.” — Nancy Zimmer, Thrift Plus
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